![]() The industries with the most prominent drop are highlighted here pretty similar to envelopes with the exception of the Arts.16% was the average drop across all industries.Looking at self-mailers – the same factors come into play – why use a self-mailer when a postcard will do much of the same at a lower cost – which means better ROI for your campaigns. Recommended reading: 8 Direct Mail Envelope Ideas to Boost Your Open Rate For them, envelopes are still a proven way to deliver a sales message. In some industries though, the drop-off is smaller. Here’s an example – Kay Jewelers in 2008 was mailing more envelope campaigns as in this Valentine’s promotion, but by 2020 … postcards. We’re seeing marketers changing how they campaign – with less pieces and copy. Marketers and Brands are still using them – just less frequently.The average drop across all industries is 15% in envelopes,.maybe, a response to a shift in how people read mail – a postcard is smaller, with less words, so it’s faster to read and either get customers to respond to an offer or go online for more information to make a decisionĪs postcards gain popularity, these are the industries where you see the most significant drop in the use of Envelopes (or letter packages).potentially … higher postage and paper costs.We looked at the past 12 years … looked at all the mail formats … and postcards have been steadily increasing. Postcards are on the rise they’re growing in popularity. Please contact the original source with any inquiries regarding the statistics.Final thoughts 1. This is a compilation of statistics we have collected from other sources.Leave your email and we will notify you when it is published. We will update this post when new stats are available for 2020. Direct mail median return oninvestment to house files is 41% (compared to 145% email, 50% paid search, 20%online display, 50% social media).Direct mail response rate to house files is 9% (compared to 1% email, 1% paid search. ![]() Combining direct mail and digital marketing creates synergies thatenhance overall results and response. The Bottom Line – Direct mail should not be used in asilo. 39% increased traffic to a physical store or business location.This, in turn, makes it an effective way of reaching a large group of people. It gets noticed, and allows for greater control by the recipient. The Bottom Line – Direct mail has a strong presence. 60% of marketing respondents said combining digital and direct mail increased ROI.68% of marketing respondents said combining digital and direct mail increased website visits.Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you.Up to 90% of direct mail gets opened, compared to only 20-30% of emails.60% of catalog recipients visit the website of the company that mailed them the catalog.59% of US respondents say they enjoy getting mail from brands about new products.58% of the mail American households receive is marketing mail.73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.The average lifespan of an email is 17 seconds, compared to direct mail’s average lifespan of 17 days.For roughly every 36 emails you receive on average, you get 1 piece of mail in your mailbox.On average, Americans receive 605 emails and 16.8 pieces of mail every week.
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